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PTC360 Solutions
Sector: Industrial Vaccums & Compressors
Location: Yorkshire, UK
Project Overview:
Scope:
Branding, Website Design x2, CRM Integration, Lead Generation Strategy
Year:
2022 - Ongoing
Company Story:
PTC360 Solutions needed a digital transformation to establish a strong brand identity, enhance its online presence, and streamline its client acquisition process. The goal was to create a professional, high-performing brand and website that reflected the company’s expertise in business solutions and positioned it as an industry leader.
The Challenge:
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PTC360 lacked a cohesive brand identity and modern digital presence.
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Their website was outdated, limiting lead generation and user experience.
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They needed an efficient CRM system to manage and convert leads.
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The company wanted to expand its reach and credibility through digital marketing, maintaining a consistent brand image across the all of its marketing collateral.
The Solution (My Approach & Execution):
Branding & Identity Development:
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Designed a modern, corporate logo that represents trust and innovation.
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Created brand guidelines for consistency across digital and print media.
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Developed a refined brand tone & messaging to position PTC360 as a leader in its field.
Website Design & Development:
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Designed and built two fully responsive websites with optimized UX/UI for seamless navigation.
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Developed clear service pages to explain offerings concisely.
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Integrated SEO best practices to improve search visibility.
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Ensured contact details were available for all offices.
Linked In & CRM Management:
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Implemented a custom CRM system to streamline sales and customer interaction.
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Developed an automated LinkedIn lead funnel to convert profile visits into sales inquiries.
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Created contact forms & chat features to enhance customer interaction and track LinkedIn-driven leads.
Multi-Channel Content Marketing:
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Designed corporate presentations & brochures to support B2B sales efforts.
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Created an email marketing plan that aligned with LinkedIn outreach for nurturing leads.
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Developed a content marketing calendar that synchronized LinkedIn, blogs, and social media campaigns.
"We’ve been working with Jack now for over 18 months. In that time, he has rebuilt the website in its entirety, grafted in Shopify for the 4no Principal Suppliers we engage with.
Jack has also rebranded the company image, all of our logos, brochures, folders, presentations, business cards, and letterheads to give the company a consistent and standardised face to our clients.
The hard work, diligence and tenacity Jack has shown pushing us to focus and give answers has resulted in Web enquiries coming our way (and via Linkedin.) These new enquiries were not all UK prospects coming into our fold. In essence, this means that any marketing cost has been negated multifold by the revenue stream generated.
I would recommend Jack to any party who wants to engage with a company that has a great get-up-and-go attitude and wishes to achieve success for both parties."
Testimonial
Paul
Owner
PTC360 Solutions